Recraft AI

Recraft AI

(4.5)
Freemium
Web
Best for: AI Design Tool for Creators
Recraft AI preview
212 upvotes
65 bookmarks
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Our Verdict

Recraft AI is a creative ecosystem built for the future of visual creation. It quickly translates text prompts into highly stylized, editable graphics, acting as a creative co-pilot for designers, marketers, and creators. Recraft balances automation and craftsmanship, delivering vector-perfect and editable outputs suitable for product shots, brand icons, and marketing visuals.

About Recraft AI

Recraft AI is a browser-based image and vector generation platform that transforms text prompts into professional-grade design assets. It stands out by allowing users to create artwork in vector, raster, and icon formats, making it ideal for brand assets, illustrations, and UIs. Users can generate various designs, including scenes, patterns, logos, and illustrations, and refine them using powerful style controls. The model adapts to brand tones, providing infinite variations with visual consistency. Whether starting from scratch or refining existing outputs, Recraft delivers design-ready results suitable for marketing, product design, or editorial content.

Review Summary

Performance Score
A+
Content/Output
Stylized, Editable, Scalable
Interface
Smooth, Design-Centric
AI Technology
Text-to-Vector Engine, Style Transfer AI, Image Variations & Upscaling, Visual Prompt Parsing
Purpose of Tool
Generate and refine editable AI visuals in vector or raster formats
Compatibility
Web-Based
Pricing
Free Plan + Paid Plans (from $20/month)
Rating
4.5/5
Features 4.5
Accessibility 4.5
Compatibility 4.4
User Friendliness 4.6

Who Is This Tool Best For?

  • Brand Designers: Quickly generate icons, logos, and scalable brand assets that match guidelines and evolve with campaign needs.
  • Marketing Teams: Produce ad visuals, product shots, and design variants without needing to brief design teams for every iteration.
  • UI/UX Designers: Create themed illustrations, icons, and mockup visuals directly from prompts and fine-tune styles to match app aesthetics.
  • Content Creators: Craft stylized art, thumbnails, and vector illustrations quickly—ideal for social content, blogs, and merchandise design.

Key Features

Text-to-Vector Generation
Raster and SVG Export
Style Customization Panel
Editable Icons and Illustrations
Infinite Variations
Brand Style Consistency
Drag-and-Drop Refinement
Background Transparency
Prompt Memory
Multi-Format Export Options

Pricing Plans

Free Plan

Free
  • Unlimited prompting
  • Basic style controls
  • Watermarked downloads
  • Access to raster and vector outputs
  • No commercial use

Pro Plan

$20/month
  • No watermark
  • Commercial usage rights
  • High-res raster & vector downloads
  • Advanced prompt editing
  • Custom style presets

Pros & Cons

Pros

  • High-quality, editable AI visuals
  • Includes vector output—not just raster
  • Works well for brands and designers
  • Easy style refinements and variation
  • Browser-based, no install needed

Cons

  • Free plan includes watermark
  • Commercial rights locked to paid tier
  • Advanced editing needs basic design knowledge
  • Some prompts may require rewording
  • No mobile app available yet

Frequently Asked Questions

Yes. Recraft is one of the few AI tools offering SVG and vector-based generation directly from prompts.
No. Commercial usage requires a paid subscription to unlock rights and remove watermarks.
Yes. You can adjust color palettes, details, and layout directly after generation using Recraft’s built-in style editor.

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