Scale Insights

Scale Insights

(4.4)
Paid
Web
Best for: AI content export, note organization.
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Our Verdict

Scale Insights is an AI-powered platform tailored for Amazon FBA sellers seeking to automate and optimize their PPC campaigns. It offers a robust suite of features designed to enhance ROAS and reduce wasted ad spend. While it requires some familiarity with ad metrics, it can significantly reduce manual workload and boost profitability.

About Scale Insights

Scale Insights is an AI-driven Amazon advertising automation platform designed for FBA sellers. It streamlines and optimizes Amazon PPC campaigns through algorithmic strategies, smart automation, and performance tracking. Users can automate keyword harvesting, dynamically adjust bids, schedule ads, and implement rules for various ad scenarios, eliminating manual work and guesswork. This platform enhances ROAS, reduces wasted ad spend, and boosts profits, making it suitable for both small sellers and large agencies.

Review Summary

Performance Score
A
Content/Output Quality
Data-Driven, ROI-Focused
Interface
Clean & Functional
AI Technology
Predictive Automation, AI Rule-Based Triggers, Smart Bid Management, Automated Keyword Mining
Purpose of Tool
Automate and optimize Amazon PPC ads for higher ROI
Compatibility
Web-Based
Pricing
Free Trial + Paid plans starting from $57/month
Rating
4.4/5
Accessibility 4.4
Compatibility 4.4
User Friendliness 4.5

Who Is This Tool Best For?

  • Amazon FBA sellers: Automating their PPC campaigns to focus on growth, not tedious ad management.
  • Ecommerce brands: Scaling ad spend and needing better ROAS from Amazon-sponsored products.
  • Agencies: Managing multiple seller accounts and looking for hands-free automation and reporting.
  • Private-label sellers: Aiming to scale product launches using AI-optimized keyword bidding strategies.

Key Features

Automated Keyword Harvesting
Smart Negative Keyword Rules
Dayparting (Time-Based Ad Scheduling)
Custom Rule Engine
Bulk Campaign Management
Dynamic Bid Adjustments
Search Term Isolation
Profitable Keyword Discovery
Multi-Campaign Targeting

Pricing Plans

Starter Plan

$57/month
  • Unlimited ASINs
  • Full Automation Engine
  • Rule-Based Optimization
  • Search Term Reports
  • Single Brand Access

Advanced Plan

$97/month
  • Everything in Starter
  • Multi-Brand Support
  • Bulk Rule Import/Export
  • Cross-Account Management
  • Enhanced Historical Data Access

Agency Plan

$247/month
  • All Advanced features
  • Unlimited Brands
  • Client Reporting Tools
  • Dedicated Support Channel
  • API Access for Custom Integrations

Pros & Cons

Pros

  • Fully automates Amazon ad campaigns with powerful rule-based logic
  • Significantly reduces manual PPC management workload
  • Boosts profitability by minimizing wasted ad spend
  • Offers advanced features like dayparting and auto-negation
  • Tailored specifically for Amazon FBA sellers

Cons

  • Requires an understanding of ad metrics for optimal setup
  • Can be overwhelming for complete PPC beginners
  • No mobile app version for on-the-go edits
  • Pricing might be steep for low-volume sellers
  • Limited support outside Amazon’s ecosystem

Frequently Asked Questions

It uses AI-powered rules and keyword harvesting to manage bids, schedule ads, and pause underperformers.
Yes, the Advanced and Agency plans support multiple brands and accounts under one dashboard.
You’ll need to upgrade to one of the paid plans to continue using the platform’s automation and reporting features.

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